Wednesday, December 11, 2019
Inexpensive Advertising Strategies for Your Nonprofit
Inexpensive Advertising Sttarifgies for Your NonprofitInexpensive Advertising Strategies for Your NonprofitIf you are involved in the marketing and advertising of a gemeinwohlorientiert, you know that money is always a concern. So how do you get people to donate without blowing the budget? Here are six tips to get you started. 1.Ask Promotional Experts to Donate Their Services or Work at Reduced Rates Almost every ad agency, PR consultant, and freelancer has a special discounted rate for charity work and nonprofits. Now, it may still put them way out of your league financially, even if its 50 percentoff. If you really want that particular expert, whether theyre a copywriter, art director, designer, producer, or any other specialist, sit down with them and have a frank conversation. Tell them what you need, what you can afford, and what you could give them instead of money. For instance, some people will donate their services free of charge in exchange for some great work for thei r portfolio. Others will do it to network or expand on their skill set. The biggest lesson here is simply this If you dont ask, youll never know. 2.Take Advantage of the Google Ad Grants Program If you have a worthy enough cause, you can get some serious free money to spend on Google ads. Designed to help charitable organizations grow and solicit donations, the Ad Grants program could set up your nonprofit with $10,000 in Google advertising every single month. Thats $120,000 per year in marketing, at absolutely no cost to you. Of course, its not just as simple as filling out a form and receiving the free placements. You have to pass the eligibility checks. To start, youll need to demonstrate that your nonprofit is a valid charity and has a functioning, detailed website. 3.Create Something That Has Great Shareability The word viral is heavily abused in advertising these days. And when someone asks for a viral video, what they are really saying is get me millions of impression s for the least amount of money possible. With most industries, thats tough. But when it comes to nonprofits, there is a natural tendency for people to want to share what they see because they know they will be helping a good cause. They are not going to share something boring or inappropriate, however, so think about stories you can tell that connect with people on an emotional level. 4.Get a Donate Button Added to Your Facebook Page Anytime you can get something to legitimize your nonprofit- and solicit revenue- you have to jump on it. The Donate button on Facebook is a perfect way to do both, and it takes very little effort on your part. To begin, you must be the administrator for your organizations Facebook page, and you will have to enroll your nonprofit with Facebook Payments. 5. Consider an emaille Campaign Email marketing is much cheaper than other types of promotional campaigns and enables you to easily test the effectiveness of your messaging. Youll need to grab re cipients attention with a captivating subject line if they never open your email, theyre not going to make a donation. 6.Spread the Word Through Events and Engagements You may not have the money for a fully integrated advertising campaign, but you can utilize your cause to create some events and speaking engagements that are very economical and do a great job of spreading the word for you. Can you speak at a school or business about the work that you do and how important it is? If so, get someone to film it and put it online. You could apply to talk at a local TEDx event. TedX has many around the country, but you need to have a good story to tell. You could also host a fundraiser with a unique angle that will appeal to local TV stations and other media outlets. Get smart about the way you promote yourself, and you can see small financial investments bring about outsized returns.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.